FOR THE FIRST TIME EVER: HIGH-FASHION AND REGGAETON HISTORY COLLIDE IN EXCLUSIVE PERREO 101 A/V EXPERIENCE WITH LOUIS VUITTON

ASSETS

FOR IMMEDIATE RELEASE

For the first time ever, the iconic High-Fashion brand Louis Vuitton engages in an in-person exclusive event celebrating Caribbean culture in a collaboration with. Reggaeton Con La Gata’s Perreo 101® A/V Experience took over the infamous ‘Magic Room’ in Louis Vuitton’s New York City headquarters. 

“We dove deep into the genre’s roots, tracing its origins in Panama and Jamaica and exploring its evolution through the social and political movements that shaped the Caribbean throughout the 90s, 2000s, and today. We learned that “perreo is political,” and how this underground culture defied boundaries to transform global music….As our incredible speaker, Reggaeton Con La Gata, said at the start: "Class was in session!” –Daniela at Louis Vuitton

An especially curated  Perreo 101® visual accompanied by a savvy DJ set+Lecture given by the culture’s most high-profile Reggaeton historian, La gata. This first of a kind collaboration is proof that