Pantyman: What it takes to revive the career of an og reggaetonero

Case Study
Written By Katelina Eccleston

Pantyman, born Jose A Garcia Allende, in Rio Piedras, Puerto Rico is back and better than ever. Known as an experienced OG in the Urbano scene, and lovingly as Chekito by those who know him best, Panty Man has explored a range of genres including reggae, dancehall, and hip-hop. 
The living legend has worked with genre titans like DJ Nelson, DJ Playero, and more, growing up in the music industry with the likes of Ivy Queen at the cusp of reggaetón’s boom in the ‘90s and early aughts. From his standout on Guatauba XXX in 2002 to standalone projects like Super Panty Mega Hits, P. Man has earned his spots among the greats.

Genre: Latin

CASE STUDY •

CASE STUDY •

IMAGE CONSULTING

COPYWRITING

Faux Locs is an ancestral protective hairstyle, and changing from said style to anything else is difficult. Therefore we commend Pantyman for trusting us and taking the leap towards a look that honors the man and artist he wants to portray to his fans old and new alike.

Highly acclaimed music editor Ecleen Caraballo formerly of Complex Music and Remezcla collaborated with the Elumina team to lead in the execution of high-caliber copywriting and consulting to help this Reggaeton OG scale up.

RESULTS

  • Brand New Image + Wardrobe

  • Biography that honors the legendary rapper

  • Mediatraining

  • Social Media Channel Specific Marketing

Katelina Eccleston
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