MUSAS: An afro colombian-argentine sister group reaching for the stars

Case Study
Written By Katelina Eccleston

A Three-Girl Sister Group, Musas, now known as “XO” are a handful of magic. During our time together we worked on pushing their singles ‘Patience’ and ‘Destino’ to much success. Elumina was proudly able to secure some meaningful placements, and pass on some knowledge along the way.

CASE STUDY *

CASE STUDY *

MEDIA TRAINING

MUSAS now known as “XO” were featured in some high-profile publications and even a family segment on Univision. It is an honor to have your story documented, it is also Nerve wrecking. Elumina provided media training services assuring they were not only prepared but confident and representing their best selves.

PUBLICITY

Placement, Placement, Placement, Placement. During our time together “XO” was featured in some high-profile publications who were all eager to support their brand new singles and to tell the stories of the amazing Afro-Colombian-Argentine Sister group who are turning heads in the Latin music industry.

RESULTS

  • Headline of Remezcla’s Highly sought after #NewMusicFridays.

  • Profiled by Popsugar

  • Profiled by BET

  • Interviewed and featured in Amara La Negra’s “Exactly Amara” show on iHeart Radio

  • Playlist placement by TIDAL and Audiomack

  • Interview with the popular “Hopeless Romantic Society” Platform

  • BIME Panelist

Katelina Eccleston
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